Richard Bougere Jr. aka Big Rich was born and raised in the slums of the world famous Fillmore district in San Francisco California. Fillmore, once a thriving community of black owned businesses in the mid 50s has completly evolved. Now its a place where drug dealing, prostitution, and murder is extraordinarily common. Rich grew up in the Banneker Homes Housing Projects which is the heart of the murder and crime infested neighborhood. Rich has lost over 50 friends and family members to the streets.