Black Rob (born Robert Ross) is a rapper formerly signed to Bad Boy Records. He began associating with the label as early as 1996, appearing on several Bad Boy albums, as well as other projects. These guest appearances earned him a media buzz and he kept attention with the smash hit single "Whoa!". Following this, the album Life Story was released in 2000 and rose above Platinum sales. His second album, The Black Rob Report, failed to perform as strongly as his debut and quickly disappeared from the Billboard 100 charts.