A Houston-born hip-hop artist and producer affiliated with Kanye West's GOOD Music and T.I.'s Grand Hustle, Travis Scott became known during the early 2010s for his heavily Auto-Tuned half-sung/half-rapped vocal style. Within seven years of his mainstream arrival via West's Cruel Summer compilation (2012), on which he served as co-producer and featured artist, Scott attained numerous platinum singles as a lead artist, including a streak of four that began with "Antidote," a single off his number three hit debut album Rodeo (2015).