It is no easy task to build a strong reputation and simultaneously forge a unique path in a developing industry on the cusp of global headway. However, Amaarae has managed to pave a way for herself and her sound in the Sub-Saharan space. Born July 4, 1994 to parents Ama Bawuah and Kwadwo Boateng Genfi, Ama Serwah Genfi (popularly known as Amaarae) is the eldest of two children. A truly multifaceted artist, the Ghanaian singer, songwriter, producer, and sound engineer is fast becoming a force amongst her peers in the West African music scene.