Motown Records, also known as Tamla-Motown outside of the United States, is a record label originally based out of Detroit, Michigan ("Motor City", hence mo(tor)town), from where it achieved widespread international success. Motown played an important role in the racial integration of popular music as the first record label owned by an African American and primarily featuring African American artists to regularly achieve crossover success and have a widespread, lasting effect on the music industry.