Representing Filmore is not only the right of this Bay Area breakout rap star, it’s also his duty. Being born and raised right on Turk Street in San Francisco’s historical jazz district, has shaped him as an artist and as a man. He describes his sound as real and raw, while remaining versatile enough to make hits for the radio. 40 Keys’ current single “No Love” featuring Houston is burning up the Bay Area airwaves and receiving major love in the club.