90's rap is a more culteral hiphop sound.It had more style and flavor then rap and hip hop today;were commercilism and marketing are the trend.rap in the 90's was the time of social change with artist like 2pac,biggie,and snoopdawg to name of a few,that had a more gritty and street type of sound.Rap artist today do the same thing as the last artist but have their own spin.So basicly think of artist like wu-tang-clan,redman,dawg pound,ice cube,the luniz.etc