Established in 1997, their 1st album in 1998 shocked the Malaysian music industry. Amuk was the first rock `Band Without Faces` who puts on masks. Going back to the early beginnings of Amuk, the masked image was seen as negative. There were some who said it was a stupid idea, some said it was hilarious and some said it was simply out of place. But the aggressive promotion applied to the ‘Band Without Faces’ by it’s label proved to be successful as Amuk has made its mark in the Malaysian music industry to both fans and music critics.