There are at least two bands that go by the name ARB: 1) ARB stands for Alter-Reflective Beats. Alternative because of the varied styles and vibes in their songs that provide depth & breath. Their ability to be uniquely different whilst maintaining a soulful edge, is what is captured in their brand meaning. Originating from Abuja, Nigeria, ARB offers insightful melodies that provoke thought and social consciousness, mixed in with fun afro-centric jams. They released their first album in 2023 called Altercation.