Born in Oslo, Norway in 1986, the attention surrounding Arif (previously known as Phil T. Rich) excelled after his debut release EP "Kom, Så, Tok, Færdiih" in August 2012, where Arif demonstrated his unusually playful and uncompromising style of rap. In early 2014, Arif signed a career management deal with Nora Collective. While working on his long-play debut, Arif released one of the biggest urban hits of the summer of 2014; “Lowkey” and in January 2015, he released the radio-friendly “Kanke Gi Opp” (feat.