Svetlana Ražnatović (maiden Veličković), also known as Ceca (pronounced Tsetsa) (Serbian: Светлана "Цеца" Величковић-Ражнатовић, Svetlana "Ceca" Veličković-Ražnatović) was born on June 14, 1973, in Žitorađa, Yugoslavia (now Serbia). Ceca is a very popular and successful Serbian pop folk singer in the Balkan countries. Her success has made her one of the highest paid artists in the Serbian music industry.