Craig Mack (May 10, 1971 – March 12, 2018) was an American rapper who gained a considerable amount of fame on Puff Daddy's Bad Boy Entertainment record label in the 1990s. Although his first single was released under the name MC EZ in 1988, he is best known for his 1994 hit single Flava In Ya Ear, which was released under his real name. The star-studded posse-cut remix of the single was the breakout appearance of the label's most popular artist the Notorious B.