El Hijo de la Cumbia is a producer from the Buenos Aires suburb of San Martín. While some artists who live in the cosmopolitan confines of Capital Federal dabble in cumbia as a sort of retro-novelty, this bedroom producer comes from an area where traditional cumbia is basically the official soundtrack for parties and dances. As such, he has gone out on quite a limb by mixing in hip-hop and dancehall elements with his music. The name El Hijo de la Cumbia translates to "The Son of Cumbia" and he certainly lives up to the title.