Flavor was Stanton Scott Sheppard (Stan), Chauncey Matthews, and Fred Brown Jr. Sheppard is the son of producer/writer/singer/record label owner Bill Bunky Sheppard. When the group's first release "Don't Freeze Up" (written by Sheppard and Ron Rancifer) started making a little noise, Bunky cut a deal with Ju-Par Records in Detroit, which was being distributed by Motown Records, to give it some clout. Ju-Par reissued the single in February 1977 and followed with an album entitled In "Good Taste" three months later.