1) With strong ties to predominantly Swedish poets and artists, Grift want to convey the sense of melancholy and existential questions that artists and thinkers throughout history always have felt a strong need to express. Grift’s ambition is also to evoke the mood some people are in great need of; the mood you can’t express through other mediums than music, images, and in some cases even through words. This kind of escapism is about breaking the chains of everyday given norms