Gus Gus, Iceland's leading techno/acid house band saw the light of day for the first time in 1995, during a break in the making of the shortcut "Pleasure". Initially Gus Gus was as a multimedia collective that combined sexually tinged dance music with visual arts and shorts made by the group's members. A self-titled debut album appeared on their Kjól & Anderson imprint in conjunction with the screening of "Pleasure" and immediately caused a buzz on the scene in their native land.