Infinite Mass is a Swedish hip hop group formed in 1991 by Rodrigo Pencheff (of The Latin Kings fame together with Dogge Doggelito, Amir Chamdin and Bechir Eklund. In 1992 the group won the talent show Swedish Championship of Rap. The same year, they achieved fame when they participated in the movie "Sökarna" (The Seekers) and released the single "Shoot the Racist" which was later renamed "Area Turns Red". There was some controversy in the Swedish mass media at the time regarding the song's lyrics.