Jeffrey Atkins (born February 29, 1976 in Queens, New York), better known by his stage name Ja Rule, is an American rapper, singer and actor signed to his own label Mpire Records. He began his career in the group Cash Money Click and released his debut solo album, Venni Vetti Vecci, in 1999. He has since released 2000's Rule 3:36, 2001's Pain Is Love, 2002's The Last Temptation, 2003's Blood in My Eye and 2004's R.U.L.E. He now plans to release his seventh studio album, Venni Vetti Vecci 2010, sometime later this year.