Doing it HIS Way Amsterdam artist Jay-Way wants to redefine pop music. In fact, he’s set on it. But not just in a visceral sense. He wants to move beyond the conventional rapper/singer stereotype and reset the trend. His sound is a hybrid of classic 90s hip-hop with a bit of vintage soul. It’s surged with a bolt of elite level pop, and layered with some heady, contemplative lyrics. The vibe is more natural than intentional and truly reflective of what Jay-Way stands for—freedom of expression in style, music, and in life.