"KLOQ" is the musical outlet of Austin Morsley, who should be familiar to many people as part of "Empirion" with whom he released several singles such as "Narcotic Influence" and remixed well-known acts like "The Prodigy", "Front 242" and "Moby". After Empirion, the first KLOQ tracks were released in 2001 through Atomic Records which Oz describes as “…the transition from Empirion to what the KLOQ sound is now.” After producing some other artists he thought about developing the sound and incorporating vocals.