Laka, otherwise known as Elvir Laković, is a very popular singer from Goražde, Bosnia and Herzegovina, who has won not only acclaim in his home region but also has a more international following since his appearance in the Eurovision Song Contest in 2008. Laka combines his music, which he describes as ‘hard pop’ or ‘soft alternative’ with unusual and metaphorical lyrics and uses humour to portray his more serious messages, mainly promoting love and understanding.