In 1891, James Marion Frost, a 43-year-old pastor, founded the Baptist Sunday School Board of the Southern Baptist Convention.[2] The Board began operating retail bookstores under the name "Baptist Book Store". Around 1971 the Board began using the "LifeWay" imprint on some of its materials and as the name for retail stores in certain markets, reflecting an expansion of items sold which included items produced by others (some of whom were not Southern Baptist).