Complex organisms that continually evolve, shape-shift and then vanish entirely, only to re-appear in an altered form, can be challenging to define. What if an organism has never been dissected clearly understood or expertly marketed like a can of Coke or a Led Zeppelin? What now, if this organism avoids catchy mythical cliques like 'art collective' or 'super-group,' skating by these categories with more credentials than necessary to top each list.