Massive Ego formed in 1996 with original band members Marc Massive and Andy Thirlwall. Over the years there have been several line-up changes for the band however the consistent factor in the band is front man Marc. Who over the last decade has modelled for Dolce and Gabbana, Paul Smith, appeared in various pop videos for the likes of Elton John, Take That, Holly Johnson, advertising campaigns for Levis and Nikos with model agency Storm & So Dam Tuff, to name but a few.