The creative anchor to Minny Pops was Wally van Middendorp, a key figure in Amsterdam's underground Ultra art movement, and founder of the Plurex label in early 1978. His first single, as Tits, coupled "We're Glad Elvis Is Dead" with "Daddy Is My Pusher" (PLUREX 001), and was a fairly typical new wave record, though darkly humorous. In September Minny Pops were formed as a predominantly electronic band, taking their name from a primitive Korg rhythm box named Mini Pops, and having something in common with Suicide, The Normal and Human League.