Nu Brand Flexxx (NBF) was founded by Richie Montana, who for many years was on the Underground Garage scene and released hits such as "Roses are Red," But when the times changed Richie wanted something new to bring to the scene, leading him onto new and fresh talent he recruited Boya Dee, Sas Killa and Likle P to join the team in 2004. Shortly After they joined, Richie decided to hand the crew over to Sas Killa, who had then recruited members such as Striver (Striver Productions), Vener Remah and Darq e Freaker.