Oliver Tree Nickell is an American vocalist, producer, and filmmaker from Santa Cruz, California. He signed to Atlantic Records in 2017, after his song "When I'm Down" went viral. He blurs the lines between meme and music with his strange and hilarious online presence. The Santa Cruz native is known for his wide-ranging creativity. Even by looking at his social media pages it's apparent that Oliver Tree's 'brand' is composed of equal elements art, humor, and originality.