"Everything right now is so fast paced," Pulse Ultra guitarist Dominic Cifarelli, says. "Everything is ultra this, ultra that – ultra soft tissue to wipe your ass, and ultra light cigarettes to give you ultra cancer. Then pulse stands for being human, for life. So Pulse Ultra – it's like life amped up and taken to the next level." The sound of Velvet Hammer/Atlantic recording group Pulse Ultra's debut album is that of rocks amped up and taken to the next level.