The self proclaimed "ghetto Russel Simmons", Rich The Factor is a Kansas City legend. Putting out mixtapes and Cd's for well over a decade now he's arguably the most popular in the KC rap scene(among locals at least, while tech n9ne gains more national attention). He reps the dime block which is the Northside of KCMO. The C.E.O of Major Factor Records (M.F.R.) and has also done a lot of collabos with Bay Area rap vets like Mac Dre, Messy Marv, and more. Don't listen to him unless you're ready for a triple shot of thick game!!!