SEKAI NO OWARI (eng. The End of the World) is a creator group, originating from Tokyo, Japan. The band was created in 2007 and consists of four members: Nakajin, Fukase, Saori, and DJ LOVE. Starting with their move to TOY’S FACTORY label and the release of their single INORI they changed the spelling of their name from the kanji (世界の終わり) to the romaji version written in capital letters (SEKAI NO OWARI). Starting out as an indie band, SEKAI NO OWARI performed their first live concert at club EARTH with 15 people attending.