There are multiple artists named "Shift": 1) Swedish Power Electronics project started in 1997 by Martin Willford. Now based in the UK. 2) Shift was a New York Post-Hardcore band. They started in New York City, some time around 1990, when they were freshmen and sophmores in high school. Their initial goal was to get their friends to dance during the "mosh parts" of their songs at the high school talent show. They did and they knew they were on to something.