Spotify is a commercial music streaming service providing digital rights management-restricted content from record labels including Sony, EMI, Warner Music Group and Universal. Launched in October 2008 by Swedish startup Spotify AB, the service had approximately 10 million users as of 15 September 2010, about 2.5 million of whom were paying users. Total users reached 20 million by December 2012, 5 million of whom pay a monthly subscription fee that varies based on locale.