Steve Aoki, the DJ/Producer, grew up in Newport Beach, CA, and went to college at UCSB. In his early 20s, he founded his own label, Dim Mak Records, in 1996. The label has released music by other electro house artists such as Datsik, Infected Mushroom, Dada Life, Zeds Dead, his own collaboration with Tiësto, MSTRKRFT, The Bloody Beetroots, Felix Cartal and Mustard Pimp, as well as by Bloc Party, Battles, The Kills, The Gossip, Klaxons, Scanners, Whitey, and Mystery Jets to name a few. The label has released over 250 records so far.