After the blow out of the Rezillos, Sire (their label) agreed to let Eugene and Fay out of their contract on the condition that they didn't use the 'Rezillos' name. So, Eugene came up with a new name - The Revillos! Virgin Records were interested enough to fund a new label specically for the band (Snatzo) which operated under Virgin's DinDisc subsidiary. The deal was signed in June 1979 and there was a lot of media interest. Eugene Reynolds, Fay Fife, and Rocky Rhythm formed the core of the Revillos.