The Velvet Sundown is a virtual band / AI generated project, proclaiming to be an American four-piece band formed by vocalist and keyboardist Gabe Farrow, guitarist Lennie West, bassist Milo Rains, and percussionist Orion “Rio” Del Mar. These identities were created by AI, along with their photos. In June 2025, having amassed over 325k monthly listeners on Spotify, the artist began to surface on recommendation feeds and playlists. Doubts were quickly raised