Tim Deluxe (Tim Liken) went from being just another British DJ/producer to being a brand-name hitmaker as he released one smash single after another during the early 2000s, bringing much acclaim to Darren Emerson's Underwater Records in the process with big, big vocal-driven tracks like "It Just Won't Do" and "Less Talk, More Action." Deluxe began his road to fame as a club DJ, a pastime he initially pursued while working at a London-based record store during the '90s.