Turf Talk (born Demar Bernstine in Vallejo, California), is a Bay Area rapper at the forefront of the hyphy movement. His unique style of delivery has earned both local and national acclaim. Turf Talk is the protégé and cousin of platinum-selling Bay Area pioneer and legend E-40, and is signed to his mentor's Sick Wid It/30/30 Records. Although born in his now native Vallejo, Turf Talk moved to Southern California at an early age and grew up in Pomona, Los Angeles and later Rialto, in San Bernadino.