Emma Gala's 2022 Newcomer of the Year award winner VIIVI has quickly risen to the top of the Finnish pop scene. At the core of the artist's music is a powerful and distinctive vocal delivery, lyrics with strong hooks, and grand choruses. Enjoying great popularity on streaming platforms as well as radio charts, VIIVI is known for massive hits like "Lääke", "USA", and "Hyväuskoinen", all of which are featured on the artist's double-platinum debut album, "Parisuhdehautausmaa".