James Haley (b. August 13, 1996), better known by the stage name BIGBABYGUCCI is an American rapper from Charlotte, North Carolina. He came to public attention in 2016 after receiving recognition for his debut project, A Fucking Mixtape which was later renamed to ART HOE Collection. BBG is the founder of 1500Forever a collective of artists, producers, filmmakers, photographers, and designers, all whom he would eventually meet through Twitter.