William James McAuley III (born 18 July 1975), best known by his performing name, Bleu, is a Boston, Massachusetts musician. Bleu is an award-winning songwriter, producer and recording artist. He spent time on Columbia Records but became a maverick of independent fan funding models. Bleu has written and produced songs for Gold and Platinum selling records including Demi Lovato, Selena Gomez, Tristan Prettyman, Michelle Branch, Big Freedia and many more.