Playing light-but-sophisticated pop which gives hooks and melody equal weight, Insta is the brainchild of multi-instrumentalists Adam Cooper and Catherine Cooper, who are also man and wife. The Coopers first made a name for themselves playing with Alison's Halo, a shoegazer trio with drum machine from Tempe, AZ. In the late '90s, Adam and Catherine relocated Alison's Halo to Chicago, IL, and began working on a variety of more pop-oriented side projects, with the results released under the names Kitten Factor and the Pastry Heroes.