The record label system’s decimation of Californian pop-rockers My American Heart demon strated the commercial corruption and moral depravity of the music business (sadly, it is a business). The budding band were simply depleted; bullied; by the dispassionate, cold, greed-driven system, and they eventually disbanded in late-2009. When one door closes, another door is said to open; and for former-frontman Jesse Barrera, this meant instead of ‘hiding inside the horrible weather’ and relinquishing his music career