There is more than one artist with this name 1. Self, an alternative rock band from Tennessee 2. Self, a melodic, pop punk band from South Carolina. 3. SELF, a dark ambient project from Brooklyn 4. Self, a black metal band from Belgium 5. Self, a lo-fi acoustic project from Adelaide, Australia. 1. Self is a rock band that is mostly the brainchild of one Matt Mahaffey from Murfreesboro, Tennessee. Mahaffey began his musical career as a drummer, forming his first band at the precocious age of nine or ten with band members twice his age.