ItsThaKoncept

Norfolk, VA, USA

Jonell Rashad Snowden b. k. a. "It's Tha Koncept" is an African-American artist from Virginia Beach, VA. Born August 2, 1981 in Norfolk, VA, It's Tha Koncept has been involved in music his entire life. His early influences come from his mother who loves rhythm & blues father, a singer and drummer for a local church in Augusta, GA. He also developed a love for classical music through his childhood friend whose father was a violinist & pianist. J. R. would then join his friend in the school orchestra class in the third grade. Due to the lack of violists, his instructor convinced him to switch from violin to viola in the sixth grade. During this time, the influences of hip-hop started to show, accrediting his influences to Redman, Bone Thugs and Eminem. At age 24, Koncept got mixed into the wrong crowd which landed him a five year prison sentence. Released September 2010, Kon has since been recognized as an elite emcee, leader and staple in the 757 community.