Born in the city of Potchefstroom. Jay B is an artist who's the epitome of creativity, with music that aims to captivate a variety of listeners through impeccable storytelling, real life experiences, endearing romanticism and authenticated emotion. The artist's versatility also allows him to create warmth, relatability and the urge to live in the moment all through soothing and upbeat melodic experiences. He infuses varying euphonies such as mainstream and underground all in one body allowing him to be inclined to a bigger audience. Although he may be very hip hop, the nature of his ability allows him to be an all round artist with no limitations to his artistry.