LATISHEL

Rio Grande Puerto Rico

Puerto Rican Artist Pepe Villegas and Activewear Designer Jeffrey Grübb are the visionary co-founders of LATISHÉL, a lifestyle brand born in Puerto Rico that fuses culture, creativity, and conscious living. Pepe brings a powerful sense of cultural identity, storytelling, and community connection, while Jeffrey contributes a global perspective shaped by design, performance, and brand innovation. Together, they are building LATISHÉL as a movement—one that celebrates authenticity, elevates local roots to an international stage, and inspires a more expressive, human-centered way of living.