As a visual creator, Matthew Schwam has been featured in the Wall Street Journal, New York Times, Architectural Digest, HGTV and more for his experiential audio and visual designs in New York City and internationally. He has created musical scores for the likes of Time Warner Center, Saks Fifth Avenue, Cartier, New York City MTA, AT&T and more . With his newly formed entity, Lala Lyrics, he is tranforming a lifetime of lyrics, poetry and experience to share his stories, in song for the first time. With the help of ai, he writes and produces his original lyrics into masterful emotional music.