Started writing music as a kid, creating fun songs just for the love of it. Back then it was never about releasing records, it was about expression. As technology evolved, so did the process, learning how to produce, record, and create independently without relying on anyone else.
Having spent time around the music industry, the focus eventually shifted toward building something bigger, a brand, a business, and a lifestyle. Music became an extension of that vision, a way to promote the clothing line and tell real stories through sound.
Now the approach is simple. Create for the love of it, stay independent, and let the music speak. If people connect with it, thatβs a bonus.