Gus Ring grew up in Sweden playing trumpet in orchestras to later end up screaming in metal- and hardcore bands. From these experiences, and with a fascination for nostalgia and shoegaze, Gus creates his own unique style of dark, dreamy, melancholic pop. His works have been compared by critics and fans to songwriters like Jeff Buckley and Damien Rice, and bands such as Sigur Rós and Daughter.