Iadonik clearly sets himself apart from other artists.
In pursuit of sampling mastery, he locked the original music and sounds he had into a desk drawer.
The outcome is music created in his bedroom with a pile of dusty vinyl.
This music is able to attract many new listeners.
Now, Iadonik is an indispensable name in Hip Hop history.
He has a “new sound with old qualities" that uses the sound of early 90's Hip Hop in modern times.
Not only is Iadonik an artist, but he is also a designer and a video creator.
The clown’s role is to keep the audience excited and engaged.
This new label used the clown as a timeless idea in its name.
As a finishing touch, it is colored with navy,
which is a mixture of black and blue, important colors in music.